At RKCR I was instrumental in bringing to life the global launch event for Vodafone's #firsts engagement platform. Working with food experience artists Bompass and Parr we created the worlds first multi-sensory firework display for the NYE fireworks in London.

I was responsible for creating the online content leading up to the event with a series of films following Bompass and Parr on their journey to New Years Eve.

I was also responsible for creating the 3D projection which kept the 250,000 strong crowd entertained on the lead up to midnight. I worked closely with the event organizers to create a cohesive look and feel for all aspects of the night, from the interactive packs given to the crowds to the invite and perimeter hoardings.

The event was broadcast live on the BBC and watched globally by millions online.