After the success of #hibernot Land Rover wanted another engagement platform for the summer. Can and will was the idea that celebrated the go anywhere attitude of the Land Rover brand. The 60 second launch ad centered around Mike goody who lost a leg in Afghanistan but who was competing in that summer's Invictus Games. Additionally, other mini-documentaries were produced in partnership with Channel 4 which told the stories of other people who's spirit of determination embodied the Can and Will attitude.