Land Rover wanted a couple of winter tactical executions. We gave them their first ever seasonal engagement platform and with it a new brand philosophy.

The campaign launched in social media, which fed into an immersive hub where people could share their own pictures whilst giving them ideas, tips and activities to get involved with throughout the winter months.

A national TV and poster campaign brought the #hibernot message through to a wider audience, whilst digital weather reactive posters suggested activities we could get involved with. These digital sites also hosted photographic galleries of what everyone else was getting up to.

#hibernot has continued to be a hugely successful platform for Land Rover, proving that we do like to do more than just talk about the weather.