BBC Local Radio was losing it's relevance with it's audiences up and down the country. They needed an idea that made people feel something for their local stations rather than just hitting it for traffic updates. We came up with idea If you love where you live, be part of it.

This became the central idea for each station when communicating with it's listeners and encouraging debate and involvement.

We shot trails for regions up and down the country, and when the budgets began to dry up i stepped in to direct the last few.