As sole broadcaster for London 2012 the BBC wanted something big to show they were making the Olympic games accessible to all.
The answer? Something massive instead. Stadium UK.
A monumental stadium surrounding the British Isles where everyone had a seat.
By combining the titles and trails we created an
epic 2 min 40 sec animated spot featuring athletes competing throughout the land against a backdrop of breathtaking scenery.
This striking visual style ran across all communications and platforms.
Finally, a rousing soundtrack was specially commissioned
and performed by the acclaimed band Elbow with a full philharmonic orchestra. This was released as a charity single.