M&S needed to get it's fashion mojo back in the eyes of the city,  the fashion press and it's customers. They needed a campaign with substance. Cue Britain's Leading Ladies, a campaign featuring amazing British women, including Dame Helen Mirren, Tracy Emin, Helen Allen the Nurse of the year, Grace Coddington, Rita Ora, Annie Lennox, Emma Thompson and Doreen Lawrence. All shot by Annie Leibovitz.

The campaign launched in fashion PR and editorial alongside online interviews with the Leading Ladies, which gave us revealing insights into their own views on success and inspirational advice to others. Finally, the ads were released in the fashion glossies and as a national poster campaign.

As sole broadcaster for London 2012 the BBC wanted something big to show they were making the Olympic games accessible to all.
The answer? Something massive instead. Stadium UK.
A monumental stadium surrounding the British Isles where everyone had a seat.
By combining the titles and trails we created an
epic 2 min 40 sec animated spot featuring athletes competing throughout the land against a backdrop of breathtaking scenery.
This striking visual style ran across all communications and platforms.
Finally, a rousing soundtrack was specially commissioned
and performed by the acclaimed band Elbow with a full philharmonic orchestra. This was released as a charity single.

Land Rover wanted a couple of winter tactical executions. We gave them their first ever seasonal engagement platform and with it a new brand philosophy.

The campaign launched in social media, which fed into an immersive hub where people could share their own pictures whilst giving them ideas, tips and activities to get involved with throughout the winter months.

A national TV and poster campaign brought the #hibernot message through to a wider audience, whilst digital weather reactive posters suggested activities we could get involved with. These digital sites also hosted photographic galleries of what everyone else was getting up to.

#hibernot has continued to be a hugely successful platform for Land Rover, proving that we do like to do more than just talk about the weather.

BBC Local Radio was losing it's relevance with it's audiences up and down the country. They needed an idea that made people feel something for their local stations rather than just hitting it for traffic updates. We came up with idea If you love where you live, be part of it.

This became the central idea for each station when communicating with it's listeners and encouraging debate and involvement.

We shot trails for regions up and down the country, and when the budgets began to dry up i stepped in to direct the last few.

Print and poster idea to launch the British Tailoring Room in Harrods.

A campaign that celebrates how it feels to be in the possession of a recently purchased pair of new shoes. I also supplied the orgasmic moans on the VO.

The second commercial in the series featured Peter Jones and some Gremlins cast from the original movie production molds.

The Edwardian era was the beginning of society today as we know it. To bring this idea to life we married the recently discovered Mitchell and Kenyon footage with modern elements we shot ourselves.

At RKCR I was instrumental in bringing to life the global launch event for Vodafone's #firsts engagement platform. Working with food experience artists Bompass and Parr we created the worlds first multi-sensory firework display for the NYE fireworks in London.

I was responsible for creating the online content leading up to the event with a series of films following Bompass and Parr on their journey to New Years Eve.

I was also responsible for creating the 3D projection which kept the 250,000 strong crowd entertained on the lead up to midnight. I worked closely with the event organizers to create a cohesive look and feel for all aspects of the night, from the interactive packs given to the crowds to the invite and perimeter hoardings.

The event was broadcast live on the BBC and watched globally by millions online.

A selection of Kids commercials that i wrote and produced for Clark's shoes at St Luke's.

Virgin Atlantic required their first ever global print campaign for the Upper Class cabin. We created the line Your airline's either got it or it hasn't. Taking a fashion led photographic approach married with punchy headlines we portrayed business people from all over the world in the Upper Class Experience.

Sandwiched between the fall of the Roman Empire and the rise of the Renaissance, the medieval period is clouded by clichés of knights on chargers, superstitious peasants and tyrannical feudal lords – but what was it really like for the average person then?

Purple Haze was played by a Medieval ensemble on genuine instruments of the time.

The BBC were looking for an idea that could not only capture the excitement of the upcoming Olympic Torch relay, but also provide an image system that could work on everything from their TV coverage, title sequences and provide backdrops to live events.

BT wanted to become the partner of choice among SMEs for their IT needs. What resulted was a fully integrated campaign based on the insight that entrepreneurs wanted pursue the passion that had got them into business in the first place rather than faff about with their IT issues.

Our line encouraged them to Do what you do best. However, the idea grew beyond a tagline and became a central organizing idea for the whole company.

This campaign was created before we all had video functions on our phones. The idea was record women in their homes talking about their relationships with beauty products and regimes and how they fitted into their daily lives. An idea without scripts was a bold campaign to buy for a client who had previously never been on TV. With the proliferation of reality TV it's relevance somehow seems greater than ever.

After the success of #hibernot Land Rover wanted another engagement platform for the summer. Can and will was the idea that celebrated the go anywhere attitude of the Land Rover brand. The 60 second launch ad centered around Mike goody who lost a leg in Afghanistan but who was competing in that summer's Invictus Games. Additionally, other mini-documentaries were produced in partnership with Channel 4 which told the stories of other people who's spirit of determination embodied the Can and Will attitude.

Everyday life played out on a fashion runway.

Store opening where Waitrose and John Lewis demanded equal billing. The idea also ran on digital OOH sites around the Horsham area.

John Lewis Home Edit executions, the visual style translated through to digital and social executions.